Valentino opens a poetic setting in Moscova.

In November 2021, Valentino transformed maxi billboard in Moscova 56 into a breathtaking theatrical experience, visible to the whole Largo La Foppa. Starring Zendaya, the campaign was a touch of magic, with lavish, draped curtains simulating the ambiance of an opulent theatre.

The activation was amplified by a light game: programmed spotlights alternated between highlighting the painting and the floating curtains, with a poetic impact that gave new life to the scene.

Activations are special projects designed to insert the brand in the urban context and to deliver a time and location-specific message. While the look and shape of the project may vary significantly, Streetvox's aim remains the same: be seen, be discussed, be in the loop.

Build Confidence. Set the Streets. Create Buzz.