Prada takes over Milan with a bold Wild Posting campaign for its fragrance, Paradoxe. Posters flood the city’s busiest and most strategic locations, creating an inescapable visual presence. From iconic streets to high-traffic hubs, the campaign ensures Paradoxe is everywhere, embracing the raw power of guerrilla marketing. Sometimes, the best way to make an impact is to disrupt the ordinary—Prada does just that.

We all know Guerrilla activities are meant to capture attention. But about capturing the night? Streetvox continues the tradition of disruptive activities: Wild Projections are suitable for all audiences and areas. Choose iconic buildings and other urban locations such as drywalls, monuments, etc...

The City is your stage. A privileged place for live contacts between consumers and brands; in it are expressed the most direct and unexpected ways. A true space of free expression, it’s an inexhaustible source of inspiration and it offers an infinite range of possibilities. It allows a creative and resolutely disruptive approach to meet multiple brand expectations and objectives.

Build Confidence. Set the Streets. Create Buzz.