Intimissimi Uomo - 3D Anamorphic Production on Pattari 2.

This holiday season, Intimissimi Uomo’s iconic boxer briefs made a bold statement on Pattari 2, and it was impossible to look away. Using anamorphic 3D, we turned a simple LED billboard into a festive spectacle that feels like it’s leaping right off the screen.

By combining advanced 3D design with flawless perspective alignment, this campaign transforms traditional outdoor advertising into an immersive, shareable moment—capturing attention on the street and going viral online.

See below how we created both the seasonal campaign creative and its Christmas counterpart, for double the value!

Client.

Intimissimi Uomo

Location.

Piazza Duomo, Milan

Timeframe.

December 2023

Duration.

timer
30 seconds

Anamorphic 3D is a captivating visual technology that uses perspective distortion to create hyper-realistic, three-dimensional illusions on flat surfaces, such as LED billboards.

Designed specifically to capture viewer attention in the real world, these videos create depth and scale that seem to leap off the screen, making audiences feel part of an extraordinary experience. Through skillful alignment of content and viewer perspective, anamorphic 3D becomes more than just an ad; it’s an immersive visual spectacle that drives organic social media buzz and engagement.

Streetvox specializes in cutting-edge anamorphic 3D experiences that captivate and engage. From securing the perfect billboard to crafting stunning creatives, we’re your one-stop partner. Ready to make your campaign unforgettable? Connect with us below.

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