BOSS Lights Up the Design District.

Over Milan Fashion Week, BOSS transformed the heart of the Design District, Largo La Foppa, Moscova and Corso Garibaldi, into a light stage. The renowned 2023 global campaign, featuring numerous top-tier ambassadors, like Naomi Campbell as ambassador of the Milan activation, was realized through a breathtaking special effect.

The BOSS logo lit up at night hours using a new LED backlighting system, and passersby from across the square looked. A commanding installation, the one blending seamlessly luxury, technology, and visual communication into a powerful brand statement.

Activations are special projects designed to insert the brand in the urban context and to deliver a time and location-specific message. While the look and shape of the project may vary significantly, Streetvox's aim remains the same: be seen, be discussed, be in the loop.

Build Confidence. Set the Streets. Create Buzz.