These gigantic twin towers dominate over the entire XX Arrondissement east of Paris, more in particular the busy intersection between the périphérique and the A3 highway, which offer passage to more than a million cars a day. The famous périphérique is referred to as the busiest road in France! The towers are able to host 4 gigantic vertical billboards, facing both senses of traffic on the périphérique, ensuring double the contacts with the same installation.

The sheer magnitude of these billboards is sure to be making the news across all media: with its 4800sqm, it’s definitely one of the biggest advertising installations in the history of Europe, and it can be viewed all the way from central Paris.