This dominant 250sqm megasite is placed in Piazza San Babila, the heart of Milan, and the intersection between 4 of the most iconic streets of the city: Corso Venezia, corso Vittorio Emanuele II, corso Matteotti and via Monte Napoleone. The banner is located right on Corso Matteotti, which dominates this entire area and gives an amazing and impactful vehicular and pedestrian visibility to the billboard.

The area is characterized by a leisure audience as well as by a high-spending residential and business target thanks to the presence of hundreds of offices and headquarters of renowned companies, as well asbars, stores of the most popular brands.