Positioned in Piazza Piemonte, this striking billboard draws a wide audience, benefiting from its strategic location between the innovative City Life district and the verdant Parco Sempione. This area serves as a dynamic link, blending modern living with the traditional charm of the Wagner district. Its effectiveness is underscored by the proximity to architectural marvels and cultural landmarks, appealing to both locals and visitors.

The billboard's impact is further enhanced by the locale's function as a gathering place for both Milanese residents and tourists. They are attracted not only by the nearby cultural and architectural landmarks but also by the harmonious mix of the old and the new that defines this area. The billboard stands as a focal point in Milan’s evolving urban tapestry, capturing the diverse flow of city life.