The maxi billboard stands prominently along Lungotevere, overlooking the iconic Tiber River and just a short walk from the majestic Castel Sant'Angelo. Positioned near key cultural landmarks and bustling walkways, this area is a focal point for both residents and tourists navigating the heart of Rome’s historic center.

With over 7 million annual visitors to nearby attractions, Lungotevere is a vibrant locale frequented by intellectuals, politicians, and professionals. Here, Romans and visitors alike gather in the numerous wineries, bars, and restaurants that line the riverbanks, enjoying leisurely moments against the backdrop of Rome’s picturesque riverside scenery and the imposing silhouette of Castel Sant'Angelo.