Strategically positioned in Via San Giovanni in Laterano, just steps from Foro Romano and the Colosseum, this billboard enjoys uninterrupted visibility in one of the most iconic and historically charged corridors of Rome. Perfectly aligned along the pedestrian and tourist flow leading to the Colosseum, it is seen continuously by visitors approaching the monument from Via Labicana, Via Merulana, and the surrounding archaeological parks—ensuring constant exposure to one of the world’s most active tourist streams.

The site sits at the crossroads of several monumental landmarks: within immediate reach of the Altare della Patria, a short walk from the Domus Aurea, and directly in the visual axis of the Colosseum itself. This central positioning captures a daily mix of international tourists, guided tour groups, students, and Romans commuting through one of the city’s most visited cultural zones.