At the epicentre of London's West End, the EROS Piccadilly Megasite offers brands a once-in-four-years opportunity: a full 360° takeover of the city's most iconic square, during the world's most-watched sporting event. With 8 large-format illuminated PVC banners wrapping the legendary Eros statue from every angle, your brand doesn't just advertise at Piccadilly Circus. It becomes part of it.
Visible day and night, from every direction to pedestrians, commuters, tourists and motorists this is not a standard outdoor placement. It is a 360° brand presence at the symbolic heart of London.
As England fans and international visitors converge on the city this June and July, there is no more powerful place and no more unmissable stage for your World Cup campaign.
This is not a media buy. This is a takeover.