The site is placed in the prestigious Via Manzoni, right at the intersection with Via Monte Napoleone, and halfway between Via Monte Napoleone and Via della Spiga, the most representative streets of the luxury and prestigious Quadrilatero della Moda district which is known worldwide for its marvellous boutiques.

Via Manzoni links the business and professional Piazza Cavour/Porta Nuova arches to the iconic Piazza della Scala where the Vittorio Emanuele Gallery starts.