Located in Alzaia Naviglio Grande, this billboard sits in Milan's historic Navigli district, famed for its vibrant atmosphere and picturesque canal, Naviglio Grande. This area is a cultural hub, lined with art galleries, cafes, and top-rated bars and restaurants, attracting a diverse crowd from locals to international tourists.

The canal's scenic charm, enhanced by its architectural surroundings, makes this location highly appealing for advertising. Each month, the canal hosts Milan's significant antiques market, further boosting foot traffic and engagement. This strategic spot offers advertisers access to a wide-ranging audience in one of Milan's most dynamic settings.